The Economist

We implemented a coupon redemption feature directly into The Economist’s website sign-up page, integrated into the subscriber registration process itself rather than as a separate step. Code inside a paid-subscription sign-up flow is conversion-critical by nature — a bug there doesn’t just cause a support ticket, it costs a subscription outright — so this was built and tested with that in mind. This is one of our smaller, earlier engagements; more detail is available on request.